Branding is all about creating an image that captures who you are as an ensemble. It’s a feeling, an association, an identity – something that people think of when they hear your name. So to get you started, here’s our handy guide (with a few tips and tricks!) on how to brand your music ensemble.
Choose a name
Get together and brainstorm some ideas. Decide on whether you want to include the words choir, band or orchestra, if you want a regional name or something more light-hearted and catchy. Is there something that you all share? Anything that defines you? Sometimes, the best names are the simplest. Avoid unusual spellings to avoid confusion and make sure it’s easy to pronounce.
Create your logo
A little design goes a long way, so think about how you want your logo to look. Is it image-based or typographical, monochrome or colourful, classic or modern? Also consider the practicality of your logo and how it’ll appear on different platforms, such as websites, social media and posters. Work out what you do and don’t like by looking at other logos, or get some inspiration from online creative hubs.
Depending on your budget and creative eye, you can choose to pay for a logo to be designed for you, or create a free one for yourself! There are lots of websites with free, ready-made templates and easy-to-use tools, but if you’re after something more unique, it’s probably worth spending a little for a professional designer to create exactly what you want.
Choose a colour combination that complements your ensemble, as certain colours and shades carry powerful associations. From cool blues to bold reds, there are lots of online colour palettes to help you decide. Alternatively, opt for a colour that’s representative of your local area.
Check out: Adobe Color Wheel
Select a font that’s individual to your ensemble, whether it be traditional or modern, fun or formal. Just make sure it’s easy to read and aim for no more than two fonts, otherwise things can look a little busy. As a rule, it’s best to avoid fonts like Comic Sans and Curlz which can come across childish and heavily stylised. For something clear, classic and high-end, Serif fonts are always a good place to start and great for general readability.
Check out: Canva: How to choose the right fonts
Choose a uniform that suits your style and repertoire, whether it be branded t-shirts, formal wear or a particular colour. Some ensembles simply wear all black with a pop of colour in an accessory, such as a scarf or tie, or black trousers and a boldly coloured top. Whereas others will opt for smart suits and formal dresses. Either way, it’s a great way to get recognised and promote your individuality, as well as create a sense of unity amongst your members.
Using your brand
Build your brand by using your logo on your website, social media, emails and promotional material – just think of it like a signature. Use it consistently, and it’ll help give your ensemble a more established and professional look.