From the stage to success – How to promote your business post tour

Bring the Tour Home

Keep the spark alive as soon as you return. Your members will be on a massive high after their musical adventures! So, let’s do it all again: bring the tour home and arrange a post-tour concert for family, friends and the community to experience. It’ll create a whole new connection between you and your local audience forged through music and storytelling. The passion will be out of this world! This will attract more members to join your music community.

Capture Memories and Elevate Your Business

Hundreds of photos are expected to be taken by your members, allowing them to look back and reminisce in the future. The photos will capture the best moments your members have experienced, the excitement they’ll remember, and the incredible opportunities they’ve had. Ask your members to share the photos and use them for your business marketing: showcase the smiles, the power of music, and the story of an unforgettable concert tour. Post them across social media, use the photos for flyers and posters, or create a photo frame to display in your rehearsal room for each annual tour. Whether it is fun throwbacks or an informative ad, you’ll attract a wider audience to your business through opportunities of a lifetime.

Balance Innovation and Appreciation

Has a certain destination got you feeling inspired? Use your previous tour as research. What does your audience enjoy and is there a newfound interest in a genre within the group. This is the time to create a new setlist and plan something fresh for your group. Experimentation can be good and creative, but stick to the music that your members enjoy to help promote your business, because when the music is performed with love, it becomes a masterpiece. Besides, music is a very common language across the world, so perform your favourites!

Catering to Different Interests and Skill Levels

Concert tours should offer something for everyone – whether it’s choir rehearsals, cultural exchanges, or educational workshops. For party leaders, this means offering a range of activities that cater to different interests, skill levels, and personal preferences:

• Skill-appropriate Workshops: Offer workshops that cater to different skill levels, from beginners to advanced choir members. This ensures that participants at all stages of their musical journey feel included and challenged.
• Cultural and Social Experiences: Go beyond just the music! Organise social events or cultural activities, as these allow participants to experience the local culture, venture to new places, and bond with others on the tour. Celebrate a successful concert with a drink and immerse in the environment!
• Team-building Activities: Focus on team-building activities that create collaboration and camaraderie amongst choir members, helping to create lasting friendships and shared memories!

Endless Tours!

Keep the tour continuous by starting the planning process as soon as you return from your last tour. Reward members with the opportunity to perform in iconic venues around the world! Stand out from competitors by offering people the chance to travel and experience once-in-a-lifetime moments. Whether your annual tour is in the UK or across the seas, it’ll be the same journey with a different story- each tour is a new musical adventure!