The Exponential Rise of Girls’ Football: Why Now is the Time to Tour?

A Game Growing at Record Pace

The rise of girls’ football is not anecdotal; it’s backed by remarkable data. Participation in women’s and girls’ football in England has increased by over 50% since 2020, driven by both grassroots initiatives and elite success. In fact, the number of teams has more than doubled between 2017 to 2024, with thousands of new teams forming in the wake of major international tournaments.

Access has also improved dramatically. It was reported that in November 2025, 2.6 million girls in England had equal access to football in school PE, a 31% increase in just a few years.

The “Lionesses Effect” and Cultural Shift

Much of this growth can be attributed to the success of England’s Lionesses, whose achievements on the international stage have inspired a new generation of players, having won back-to-back Euros. Their victories have sparked surges in participation, with interest in playing opportunities skyrocketing immediately after major tournament

But beyond the headlines, something deeper is happening. Girls now see football as their game. Role models are visible, pathways are clearer, and the sport is increasingly embedded in school and club culture.

For tour organisers and educators, this cultural shift is key.

Why Tours Matter More Than Ever

As participation grows, so does the need for meaningful football experiences. That’s where school football tours come in.

For girls’ teams in particular, these tours offer:

• Increased confidence and independence
• Stronger team cohesion and identity
• Exposure to new playing styles and competition levels
• Memorable, shared experiences that keep players engaged

In a landscape where retention can still be a challenge, these experiences are invaluable. Research shows that girls who engage in sport develop key life skills such as resilience and confidence – benefits that extend far beyond football.

Why Now?

Timing is everything, and right now, girls’ football is at a tipping point.

• Participation is at record levels
• Schools are investing in girls’ sport like never before
• Role models continue to inspire the next generation

In short, the infrastructure, demand, and enthusiasm are all aligned.

For schools, the question is no longer “Should we tour?”, it’s “How soon can we go?”

How Do School Football Tours Create Experiences That Last?

At Rayburn Tours, we believe that a great tour can be transformative.

As the girls’ game continues its exponential rise, tours are becoming a key part of that journey. They inspire ambition, build confidence, and deepen a lifelong love of football.

And there’s never been a better time to be part of it.